About Me

I am an assistant professor of business administration at Washington and Lee University. I received a PhD in marketing from Freie Universität Berlin. In my studies, I explore how markets can enhance resilience and promote responsibility to address disruptions and grand societal challenges. I actively present and discuss my research at conferences (e.g., AMA, ACR, EMAC, CCT), where my work has received recognition, including an Honorable Mention at the ACR/Sheth Foundation Dissertation Award and the Best Paper in Conference Award at Summer AMA. To further promote my academic pursuits, both the Fulbright Commission and the German Academic Exchange Service DAAD have granted me scholarships. Beyond my own research, I serve as an ad-hoc reviewer for the Journal of Consumer Research.